Advert Analysis

This advert is the most minimalistic of the three I have analysed, but is effective because of the contrast between the monochrome palette and the splashes of colour. The advert is not overcrowded with text, drawing the eye to the few vital pieces of information included, and focusing on the album cover at the top of the page. The black and white artwork is made to stand out against the dash of pink in the background. The album cover itself is simple in its design; the artist name and the album name are placed over a grey-scale photograph of waves breaking on a rock. The pink text used on the album cover is repeated on the advert, in keeping with the colour scheme, advertising the release date of the album and the release show date only. I like the layout of this advert, and intend to base my own advert, similarly, on the album artwork.