Location Alterations

Having received feedback that the studio setting was not right, due to the cheap wallpaper and poor lighting, I have decided to re-shoot in a different room. The "White" room and the "Target" room are a lot better in terms of mise-en-scene. Both have plain, white walls which will not distract from the band and provide a clean background for the shoot. The black flooring in the Target Room contrasts with the walls, creating a monochrome colour palette and a more professional-looking backdrop. The drums are of better quality and are elevated for emphasis, making the set-up of the band look a lot more realistic. Similarly, the White Room would also serve the purpose of creating a simplistic backdrop to work with. Once again, the rooms come equipped with a drum-set, microphones and stands, and amps. The lighting in both rooms, as you can see from the images, is much better than in the Orange Room, as the spotlights are white and placed evenly along the ceilings. The fact that the rooms both have white walls means that I can focus on the band without there being any distractions in the background, ie. coloured wallpaper, and I have the option of enhancing the background colour if I wish.

The White Room





The Target Room 

Video Feedback

• Not overly keen on the walking in the countryside part (the rest is fine though)
• Drumming looks weak, considering how the drum kicks in with real force on the track. The drummer needs to look like they mean it.
• The bassist needs to lip sync the backing vocals in the studio shots.
• The bass player and drummer need to work on their playing. It needs to look more convincing.
• The mise-en-scene in the studio is awful but having watched the video several times it becomes strangely appealing.
• I love the shot at 1.57 - the look on the bassist's face is brilliant
• The fish shots are great. Shame they couldn't feature earlier too.
• Level 3

I received the following feedback from my teacher, and due to this, I will organise a re-shoot at the studio, switch rooms, and inform the bass player and drummer of what they need to do to improve the impact of the video. I may also alter my storyboard and incorporate some more fish shots nearer the beginning of the video, as well as improving the 'walking in the countryside' part and changing the shot, then also re-filming outside.

Digipak Draft - Spine Improvements

I have unaltered the text on the spine, as this font matched the tracklistings on the back cover and allow the audience to identify the album, but added the CAD number to further enhance the professionalism of the overall effect, as seen on the Daughter - If You Leave cover.

Digipak Draft - Inside Left Improvements

Firstly, I moved the text "Produced and mixed by Gil Norton" from the previous back cover and placed it on the inside left. However, afterwards I researched into other 4AD CD covers and found that most had further tracking information on the inside cover, and so I decided to recreate this. I added a paragraph of text below the image, as shown above, which included the year the record was produced, who it was produced by, who it was written by, who was in charge of art direction and design, and who photographed the images. This extra detail makes the overall effect seem a lot more professional, as the details added portray real legal information.

Draft Music Video