The first thing to attract my attention to this advert was the psychedelic colour palette; there is scarcely any text, allowing the audience to focus solely on the important information - the album title, the name of the band, the headline "New Album Out Now" and where to buy. The audience is directed to the product information and is shown where to purchase the product from, without being distracted by unnecessary text cluttering up the background.
The colour of the text has been chosen so it is bold against the colourful background. The name of the band is written in white, whereas the album title is black; this establishes a clear distinction between the two and makes the other stand out. The album title and the name of the band are equal in size, suggesting that they are equally as important.
The album cover is displayed in the middle of the advert, and is separated from the background due to the white border, which is simply a continuation of the artwork. The eye is automatically drawn to the centre, because of this. The advert is almost split in half due to the contrast in colours. The red/orange is bright and first attracts the eye to the album information; the darker blue/purple then catches the audience's attention and draws the eye to the header and the web addresses. By including the Amazon logo, rather than just placing the text in a similar way to the other address, the audience knows from first glance where they can purchase the album from and is drawn to the black box surrounding the address.
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