Monday 9 September 2013

Alternative Rock Videos - Textual Analysis

As I have chosen which song I want to use, I have decided to analyse other videos of the same genre to gather inspiration and become aware of the typical characteristics of an alternative rock video.
I like 'Shocker In Gloomtown' by The Breeders (cover of Guided By Voices track) because of its performance style. The simplicity of the video allows the audience to get a feel for the band's style and strips right back to just the music, as if you were watching the band play live.

Name of Track:
Shocker In Gloomtown

Artist:
The Breeders



Genre characteristics:
Alternative rock, instruments, performance, unkempt, scruffy style, etc.

Relationship between the lyrics and the visuals:
As the video is solely performance and is without a set concept, the lyrics of the song are not expressed through visuals at all.

Relationship between the music and the visuals:
Editing is quick to match the pace of the song. Instruments such as guitars, drums etc. are included within the video to illustrate the music which is being played.

Are there any close-ups of the artist and star image motifs?
No star image motifs. However, close-ups of the band are frequently included:



Is there reference to the notion of looking?
The lead singer, Kim Deal, often looks directly into the camera as she sings, although the other band members gaze in other directions throughout so as to convey a naturalistic style of video.

Are there intertextual references?
Not that I know of.

Is the video performance, narrative or concept based?
Performance. The video begins with a group of people walking down the street. Hearing the band begin to play, they stop outside the garage and watch the band practice through the windows.

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