Wednesday 9 October 2013

Advert Analysis


This advert was also found in Mojo magazine. Once again, this advert is quite colourful, and contrasts a rich orange with a deep green. The artwork is reflective of the album cover, bearing no relation to the music but attracting the audience to the advert and the album. 
I don't particularly like the way the text has been placed over the background, as it obscures the audience's view of the artwork and makes the advert look too busy, although the light yellow does stand out from the darker colours underneath. The name of the band is written in dark purple and stands out against the orange background, but the album title is larger on the page and is a lighter colour, therefore insinuating that this is the most important piece of information and drawing the eye firstly to this. 
The block of text includes more information than that of the previous advert, stating the release date of the album, availability and featured singles. As before, web addresses are present on the advert for extra information about the band. The lack of variation in the text font and size, as well as the layout, however, subtracts from the information which is being retained by the audience, as it looks like it is quite a lot to read at first glance. 
At the very bottom of the page there are ratings from critically acclaimed magazines, thus boosting the album's reputation and persuading the audience to purchase the product. 

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