Final Music Video

Video Feedback

• Not overly keen on the walking in the countryside part (the rest is fine though)
• Drumming looks weak, considering how the drum kicks in with real force on the track. The drummer needs to look like they mean it.
• The bassist needs to lip sync the backing vocals in the studio shots.
• The bass player and drummer need to work on their playing. It needs to look more convincing.
• The mise-en-scene in the studio is awful but having watched the video several times it becomes strangely appealing.
• I love the shot at 1.57 - the look on the bassist's face is brilliant
• The fish shots are great. Shame they couldn't feature earlier too.
• Level 3

I received the following feedback from my teacher, and due to this, I will organise a re-shoot at the studio, switch rooms, and inform the bass player and drummer of what they need to do to improve the impact of the video. I may also alter my storyboard and incorporate some more fish shots nearer the beginning of the video, as well as improving the 'walking in the countryside' part and changing the shot, then also re-filming outside.

Digipak Draft - Spine Improvements

I have unaltered the text on the spine, as this font matched the tracklistings on the back cover and allow the audience to identify the album, but added the CAD number to further enhance the professionalism of the overall effect, as seen on the Daughter - If You Leave cover.

Digipak Draft - Inside Left Improvements

Firstly, I moved the text "Produced and mixed by Gil Norton" from the previous back cover and placed it on the inside left. However, afterwards I researched into other 4AD CD covers and found that most had further tracking information on the inside cover, and so I decided to recreate this. I added a paragraph of text below the image, as shown above, which included the year the record was produced, who it was produced by, who it was written by, who was in charge of art direction and design, and who photographed the images. This extra detail makes the overall effect seem a lot more professional, as the details added portray real legal information.

Digipak Draft - Back Cover Improvements

Firstly, I moved the tracklistings slightly further down and then to the right. The original placing of the text looked off-center and some words were lost in front of the splashes of red in the background. I then removed the barcode because it didn't look like it belonged to 4AD. I removed the text which was below the record label's logo, "Produced and mixed by Gil Norton" and replaced the barcode with another which had been found on a album produced by 4AD. I placed the 4AD logo underneath and added some product legal information above. This made the cover look neater and more professional, and now directs the eye to the important information in the corner which is now in one place.

Magazine Advert - Draft Improvements

I have made a few changes to my draft magazine advert, so as to neaten it up and improve the overall effect. I have changed the date, from the 6th to the 2nd, as release days are usually on Mondays. This tiny detail is not exceptionally important but adds to the overall professionalism of the piece. As well as this, I moved the rest of the text down a little to close up the space at the bottom of the page, and made sure the web address was in line with the 4AD symbol. Overall the advert looks a lot tidier, just by adding a few tweaks.